Hi there! My name is Bianca, and I'm a designer focused on UX- and service design. Based on a creative and strategic skill-set, I design products and services that meet the needs of both users and businesses - across the physical and digital world. I do this by using these six approaches:

 
 
human_centered_design.png

HUMAN-CENTERED DESIGN
Design is not just about users, but humans whom we need to understand to create useable, useful and engaging products and services. By applying the Design-Thinking approach on my projects I keep the user in focus and my process informed.

USER RESEARCH
To understand the problem we have to know the user and the design situation. 
I do this by conducting, fieldstudies, interviews, design workshops and analysis of data. I use these insights to define the problem and to develop personas, scenarios and user journeys.

strategymanagement.png

STRATEGIC MANAGEMENT
By combining a front/backstage perspective businesses can enhance their products, services and businessmodels. To drive business development I use Service Blue Prints and Business Model Canvas as tools to manage the strategic aspects of design.

 

INNOVATION & CONCEPT DEV. 
With a multidisciplinary approach I create concepts through innovation processes and idea generation. I have experience with planning and facilitating user-driven innovation processes through workshops such as Design Games and Future Workshop.  

IA & WIREFRAMING
To deliver great user experiences digital products needs a clear information architecture, and well thought interaction patterns. Based on interaction and usability principles, I turn insights into UX-design in Photoshop, Sketch and Axure.

VISUAL DESIGN
With a strong eye for visual design, and some steady hands as well, I love to contribute to UI-design and visual facilitation of the design process. I also have a thing for icon-design, sketching and illustrations, which have been used for commercial marketing material etc.  

 

SELECTED PROJECTS

 
 Native App for Ny Vestamager

Native App for Ny Vestamager

 A new website for Spangsberg Chocolate

A new website for Spangsberg Chocolate

 Service design for Roskilde Festival Folk-High-School

Service design for Roskilde Festival Folk-High-School

 The Digital Museum: Experience Design for Roskilde Museum

The Digital Museum: Experience Design for Roskilde Museum

 

ABOUT

 
 
biahoved.jpg
 
 


My name is Bianca Fredborg Madsen, I'm 28 years old and live in Copenhagen, Denmark. I hold a masters degree in 'Digital Design & Communication' from the IT-University of Copenhagen (Cand.IT).