project

Bringing a FinTech to life - Designing for digital adoption

role

Designer - brand/product

Employer

yeAR

2019

dreamplan.io

Dreamplan.io is a FinTech startup with the vision to create new ways for both customers and bank advisors to engage with overall financial decision-making. With a digital and holistic approach, Dreamplan.io provides financial control while also offering advisement based on the customer's real-life data - all presented in a fun, engaging, and user-friendly way.

my role

I was part of the early start phase of Dreamplan.io to design prototypes to help collect early feedback from stakeholders and users to release the Dreamplan.io platform in beta. I also created the Dreamplan.io name, brand platform, and website.

some of my responsibilities include

→ Prototyping based on existing user research and wireframes 
→ Creating an initial brand platform
→ Implementing brand to digital touchpoints
→ Designing the Dreamplan.io website in Squarespace
→ Designing UI deliverables for web and mobile
→ Collaborating with the front-end and back-end engineers.

dreamplan_logo

Design to differentiate and attract talent

To secure early recognition in Dreamplan.io's start-up journey, design got to play its part.

A focus on establishing a visual profile for Dreamplan.io early on was a way to:
-Materialize Dreamplans.io vision.
-Differentiate Dreamplan.io from other services and platforms.
-Adding additional value for users.
-Attract talent to continue the development of the product.
dreamplan_logo_posters-20
Onboarding_dreamplan_portfolio

Prototyping all the way to beta

With the key interaction patterns already defined, I implemented the new design and worked on making the solution responsive while also communicating with the products team and front-end engineer.
dreamplan_dash_ipad
dream2_iphone8
dream2_iphone8-2
dream3_iphone8-2

Website

screencapture-dreamplan-io-2021-01-07-18_36_48