project
Bringing a FinTech to life - Designing for digital adoption
role
Designer - brand/product
Employer
yeAR
2019
dreamplan.io
Dreamplan.io is a FinTech startup with the vision to create new ways for both customers and bank advisors to engage with overall financial decision-making. With a digital and holistic approach, Dreamplan.io provides financial control while also offering advisement based on the customer's real-life data - all presented in a fun, engaging, and user-friendly way.
my role
I was part of the early start phase of Dreamplan.io to design prototypes to help collect early feedback from stakeholders and users to release the Dreamplan.io platform in beta. I also created the Dreamplan.io name, brand platform, and website.
some of my responsibilities include
→ Prototyping based on existing user research and wireframes
→ Creating an initial brand platform
→ Implementing brand to digital touchpoints
→ Designing the Dreamplan.io website in Squarespace
→ Designing UI deliverables for web and mobile
→ Collaborating with the front-end and back-end engineers.
Design to differentiate and attract talent
To secure early recognition in Dreamplan.io's start-up journey, design got to play its part.
A focus on establishing a visual profile for Dreamplan.io early on was a way to:
-Materialize Dreamplans.io vision.
-Differentiate Dreamplan.io from other services and platforms.
-Adding additional value for users.
-Attract talent to continue the development of the product.
Prototyping all the way to beta
With the key interaction patterns already defined, I implemented the new design and worked on making the solution responsive while also communicating with the products team and front-end engineer.
Website
